Jovie Chen
Work I'm Proud Of
From creative campaigns to strategic leadership — here’s a look at the work, people, and projects that inspire me.
Campaigns & Projects
Turning ideas into real-world results with creativity, planning and execution.
Predictive Analytics for Mental Health — MKTG 415 Final Lab
For my final project in Marketing Analytics, I built a predictive model using SPSS to identify individuals at high risk for moderate to severe anxiety. By analyzing demographic, health, and financial data, I uncovered key predictors and developed targeted strategies with real-world applications for healthcare, workplace wellness, and public policy.
Exclusive Product Launch — Fresh Prints Custom Line
I researched the market, gathered customer insights, and wrote a product proposal to develop a line of exclusive sweat sets for Fresh Prints. I contributed to pattern design and R&D, working closely with the team to bring the line to life. These exclusives are now the company’s best-selling custom items to date.
Fresh Prints Fall 2024 Lookbook Campaign
Spearheaded the Fresh Prints Fall 2024 Marketing Campaign — the largest in company history with a $20,000 budget, inspired by the bold creativity of New York Fashion Week. I designed an exclusive line of fraternity and sorority merchandise, blending high-fashion elements with collegiate aesthetics. From styling models to curating outfit pairings, I crafted a digital lookbook that showcased the collection’s versatility and elevated the campaign’s visual storytelling.
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Design & Content Creation
Bringing my ideas to life through visuals, storytelling, and strategy.
Designed this carnival-themed graphic to promote the UO Student Alumni Association’s fall kickoff event — a festive welcome-back celebration for students filled with games, food, and school spirit.
Created this finals week graphic for UO SAA’s “Study Hours” — a cozy, on-campus event offering students free snacks and drinks as a way to unwind and stay supported during exam season.
Captured Pepperdine ATO members repping their philanthropy shirts as part of my content strategy for the Pepperdine Prints Instagram, which I run to highlight campus style and student engagement through Fresh Prints.
Posted this shot of Delta Gamma’s Anchor Splash event to spotlight their campus-wide philanthropy efforts. As manager of the Pepperdine Prints Instagram, I collect UGC and showcase how different orgs bring their custom apparel to life.
Designed this event promo for our AMA panel featuring Jen Bell, owner of Eugene marketing agency Bell+Funk, and her intern — giving students a direct look into the agency world and real marketing career paths.
Created this cross-club post to promote our collaborative Elevator Pitch Workshop — hosted by AMA, UO’s Public Speaking Club, and Sales Club to help students polish their personal brand and pitch skills.
Metrics
A few numbers that reflect the impact behind the work.
$500K+ in B2C Merchandising Sales
Generated over half a million dollars in custom apparel sales for Fresh Prints and am ranked the #1 Account Manager in the nation out of 600+ campus reps.
$10K+ in Online Commerce Sales
Built and optimized successful resale shops on Depop and Poshmark, generating over $10,000 in personal commerce revenue through styling, product photography, and listing strategy.
$20K Marketing Campaign Lead
Led the largest campaign in Fresh Prints company history during Fall 2024 — overseeing theme development, content creation, and a full go-to-market strategy.
25+ Events Marketed for UO SAA
Directed marketing and production for more than 25 student events at the University of Oregon, from annual traditions to new initiatives aimed at boosting campus engagement.
150+ Hires as a Recruiter
Recruited, interviewed, and hired over 150 candidates for Fresh Prints, focusing on relationship-driven outreach and strong fit-to-role alignment.
People & Leadership
Collaborating, leading, and learning alongside those who inspire me.